From Big Ideas to a Real Business

"I had so many ideas and zero organization. Mallory became the backbone of my business foundation and helped me turn scattered ideas into a clear, actionable plan. What once felt overwhelming finally became structured, strategic, and achievable."  - Ashley Cermeno, M.S., BCBA

Turning Passion Into Purpose

"Alex gave me the confidence to pursue my passion for health and fitness while applying behavioral science in a way that truly aligned with my interests. Her mentorship helped me see that meaningful opportunities exist beyond traditional ABA and empowered me to pursue them."

– Lilian Leyva, M.S., BCBA

Trusted Guidance Every Step of the Way

"Her expertise, timely feedback, and unwavering support have helped me make better decisions, avoid costly mistakes, and move forward with confidence."

– Holly Mesker-Brown, BCBS

Turning Ideas Into Momentum

"Mallory helped me bridge the gap between having a vision and actually building a business around it."

– Cecilia Anaya, RBT

Real Results. Real Careers. Real Businesses.

From aspiring BCBAs to established business owners, our clients have used mentorship, supervision, and coaching to gain clarity, build confidence, and create opportunities aligned with their goals.

Finding a Mentor Who Believed in the Vision

Ciara Carter

“Finding Mallory was finding a Gem! I had been looking for a supervisor for months and connected with Mallory. She is absolutely fantastic at what she does in ABA in health and fitness and having her as a mentor excites me for the field!”

Confidence Beyond Traditional ABA

Jennifer Gervais

"Before working with Dr. Mallory, I wasn't very confident applying ABA in health and wellness. I now feel equipped and capable using ACT- and ABA-based tools in health, sports, and fitness."

Creating New Opportunities Through ABA

Jennifer Zimmer, 17-Year Registered Behavior Technician (RBT)

"Working with Dr. Mallory Quinn has been a wonderful experience. I learned so much about her unique program using ABA to enhance gross motor skills for my clients with special needs. This has allowed me to acquire many clients in this area under her supervision, and a new revenue stream with work that I enjoy! She is a wonderful supervisor, who takes the time to gets to know each of her clients and dedicates herself to helping them reach their goals. I have grown and learned so much working with her. I would recommend working with Dr. Quinn because you see her passion for her work, clients, and their goals in everything she does."

Building Better Athletes Through Behavior Science

Shae Harris, M.S., BCBA, NASM Certified Personal Trainer (CPT)

"Mallory's POINTE program provided these steps in an easy but incredibly effective manner. Going through the program and working with Mallory made me a better coach and my clients stronger athletes"

From Research to Entrepreneurship

Shreeya Deshmukh, M.S., BCBA, NASM Certified Personal Trainer (CPT)

"Mallory and I started working together in 2018 through my research at USF. But research was just the start of our relationship! Mallory is the perfect mentor and supervisor for me! She gave me many opportunities to learn about running an ABA and HSF business which led to me joining her team to expand ABASI. Because of her support through my academic career, business goals and personal struggles, I am here today, ready to start my own business, supervise behavior analysts, conduct research in HSF, and work with clients with special needs. Mallory is both an incredible mentor and caring friend!"

Building Competence and Confidence

Amy Harris, M.A., NASM Certified Personal Trainer (CPT)

"Dr. Mallory Quinn has been a guiding light in my journey toward becoming a behavior analyst in the realm of health, sports, and fitness. Through her compassion, knowledge, and professionalism, I have gained invaluable resources for the development of my business and levels of competency necessary for success."

Launching a Business With Purpose

Brittney Ditto, M.Ed., BCBA, ACE Health Coach

"Mallory has been my business coach since January 2022, and during this time, she helped me launch my Applied Behavior Analysis Health Coaching Business: For Me Behavioral Health Coaching. She has supported and improved my knowledge of ABA, allowing me to provide services that will better the lives of my clients seeking to reach their health and wellness goals. Mallory has also been working with me to apply essential Acceptance and Commitment Training coaching strategies to my business, myself, and my clients. She recognized my strengths in working with special needs individuals and their families, and encouraged me to use that strength to help establish self-care routines and a niche service for me and my clients. Without Mallory's expert coaching and experience, there would be no For Me Behavioral Health Coaching."

Turning a Unique Passion Into a Business

Alexandria Garcia, M.S., BCBA, PN1 Nutrition Coach, ACE Certified Personal Trainer

"Finding someone like Mallory in the field of ABA is like finding a unicorn! My passion for combining ABA and fitness is unique and most practitioners in the ABA field had no experience or any idea in meshing these two fields. It was not until I found Mallory through the pipeline of social media and saw she was doing exactly what I wanted to do that I knew I had to learn from her. I went through her POINTE program which helped me identify various ways I can use the skills I already know (i.e., creating a task analysis, feedback, prompting) and applying it in my niche. I have been working and learning from Mallory since January 2021 and she has helped me create, evolve and gain the confidence I need to pursue my own ABA and Fitness company!"

More Than a Coach—A Trusted Partner

Ali Rosenstein

"Not only is Mallory a consummate professional, but she is incredibly fun to work with and makes you feel like a rock star from the second you have a consultation with her. I knew that I wanted to work with her right from the start, and boy, has she brought her A game! Her ability to explain her processes, her motivation behind what she does, and how she does it is super clear. Her methods of communication are clear and right to the point, which is something I deeply value! Not only has she become a trusted partner in my career journey...she has become a friend! I would not hesitate for a second to recommend Mallory and the ABASI team to anyone looking to take their business and career goals to the next level!"

Why ABASI?

Because you don't need another person teaching entrepreneurship who has never actually built a business. You don't need another person teaching marketing who has never sold anything. And you definitely don't need another person teaching freedom while collecting a paycheck from someone else's company.

  • No wealthy family.
  • No spouse funding the dream.
  • No safety net.


Just years of taking risks, solving problems, building systems, and doing the work.

While many people in this industry have spent their careers talking about entrepreneurship, Mallory has spent hers living it.

What Sets Her Apart

✓ Full-time entrepreneur for over a decade

✓ Ph.D. in Behavior Analysis

✓ Published researcher and national speaker

✓ Built, operated and sold multiple successful businesses

✓ Owned and scaled brick-and-mortar companies

✓ Created innovative service models in health, sports, fitness, dance, performance, and wellness

✓ Generated multiple six figures in business revenue

✓ Helped professionals launch businesses, secure clients, create new income streams, and build careers they actually enjoy

✓ Built a reputation through results—not theory

The Reality

Most people teaching entrepreneurship in ABA have never had to:

• Make payroll

• Sign a lease

• Sell a service

• Build demand from scratch

• Recover from costly mistakes

• Pivot when something isn't working

• Keep multiple brick and mortar locations open, alive and thriving during the COVID-19 pandemic 

• Generate revenue without someone handing them a caseload

Mallory has.

Why Practitioners Choose ABASI

Not just for motivation.

Not just for more information.

For practical guidance from someone who has already built what they're trying to build.

Because entrepreneurship isn't learned from theory.

It's learned from experience.

And the work speaks for itself.

Meet Your Coaches

Owner/Founder of ABASI Mallory Quinn

Dr. Mallory Quinn, Ph.D., BCBA-D, is a behavior analyst, entrepreneur, researcher, speaker, and founder of ABA Sports Innovations (ABASI). For more than a decade, Dr. Quinn has built businesses, developed innovative service models, and expanded the application of behavior analysis into health, sports, fitness, performance, and human development. She is recognized as a pioneer in helping behavior analysts apply their skills beyond traditional clinical settings. In addition to earning her Ph.D. in Applied Behavior Analysis, Dr. Quinn has built and operated multiple successful businesses, generated multiple six figures in revenue, authored peer-reviewed research, and presented at regional and national conferences. As a mentor and coach, she has helped professionals launch businesses, create specialized niches, secure private-pay clients, develop new revenue streams, and build careers aligned with their expertise and values. Today, she leads ABASI's mission of helping practitioners expand what's possible with behavior analysis through entrepreneurship, innovation, and real-world implementation.

Co-Owner Alexandria Garcia

Alexandria is a Board Certified Behavior Analyst, educator, and movement-based practitioner dedicated to helping BCBAs and allied professionals expand their impact through modern, ethical, and human-centered behavior science. With a background spanning clinical leadership, ACT-informed coaching, curriculum development, and health and fitness behavior change, she teaches clinicians how to build meaningful careers beyond traditional ABA models—rooted in autonomy, identity, and sustainable growth.

We Believe the Future of Behavior Analysis Is Bigger Than Most People Realize

Our mission is to help behavior analysts build ethical, sustainable, and meaningful careers—inside and outside traditional systems.

At ABASI, we believe mentorship matters. Community matters. Competency matters. We help practitioners expand their perspective of what's possible while remaining grounded in ethical, evidence-based practice. Whether your interests include traditional ABA, ACT, health and wellness, leadership, entrepreneurship, or coaching, our goal is to help you build a career that aligns with the life you want to create.

Stop Building Someone Else's Dream Career.

Most graduate programs teach behavior analysis. ABASI teaches you how to leverage it to build a business, a brand, a niche, and a career on your own terms. That headline is the one I'd test first. It immediately speaks to the BCBA sitting in a clinic wondering if there's more.

  • Mentorship: Learn directly from behavior analysts who aren't just teaching entrepreneurship—they're actively building businesses, creating jobs, generating revenue, leading teams, and expanding what's possible within the field. No theory. No hypotheticals. Real-world guidance from professionals doing the work right now.

  • Community: Information doesn't create results. Action does. Every aspect of the program is designed to help you move from ideas to execution through strategy, accountability, feedback, problem-solving, and real-world application. Less consuming. More building.

  • Implementation: Move beyond passive learning through strategy, accountability, feedback, and real-world application designed to help you take action.

What's Included

This isn't another course you'll buy, watch halfway through, and forget about six months later. This is a mentorship and implementation program designed to help you build a business, niche, or career path that actually creates opportunities.

  • Strategy

    Build a clear roadmap for your business through niche identification, offer creation, pricing, marketing, client acquisition, and long-term growth planning. Learn the frameworks used to create multiple revenue streams and sustainable businesses.

  • Mentorship

    Receive personalized feedback, direct access to experienced entrepreneurs, and support from a community of ambitious behavior analysts who are actively building businesses, launching services, and creating opportunities beyond traditional career paths.

  • Implementation

    Move beyond consuming information and start taking action. Through coaching calls, accountability, templates, resources, and ongoing support, you'll gain the structure needed to turn ideas into measurable progress.

The Real Question Isn't Whether You Can Afford Coaching

It's Whether You Can Afford to Stay Stuck

The Cost of Waiting

Many professionals spend years:

Waiting to feel ready.

  • Taking another course.
  • Getting another certification.
  • Consuming more information.
  • Thinking about starting.
  • Talking about starting.
  • Planning to start.


Meanwhile, another year passes.

The reality?

The cost of inaction is often far greater than the investment required to move forward.

If building a business, creating a new income stream, developing a specialized niche, or expanding your career is important to you...

What is waiting another 12 months costing you?

Because the people who create extraordinary careers eventually make a decision.

  • They stop investing exclusively in information.
  • And start investing in implementation.


That's where growth happens.

That's where opportunities are created.

That's where careers change.

The question isn't whether you're capable.

The question is how much longer you're willing to wait.

Build the Career and Business You Actually Want

You don't need everything figured out before getting started.

Whether you're exploring entrepreneurship, developing a specialized niche, expanding your professional opportunities, or creating a career that aligns with your values, our goal is to help you move forward with clarity, confidence, and support. Through mentorship, community, and implementation-focused coaching, you'll gain the guidance, accountability, and strategy needed to build something meaningful and sustainable. If you're ready to stop wondering what's possible and start creating a path that's uniquely your own, we'd love to support your journey.
Enroll Now